Tag Archives: seo

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Technical SEO Audits: What They Reveal & How They Can Help

Most web marketers and site owners spend a wealth of time, money, and resources doing front-end on-page SEO, and knowingly or unknowingly, they neglect back-end technical SEO. A technical SEO audit involves going through your website to check if it has any technical issues which could make it difficult for search engines to crawl and […]

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9 New Features of the Google Keyword Planner Tool

All professional search marketers are aware that conducting proper keyword research is a vital process for the success of any organic SEO or PPC advertising campaign. The Google Keyword Planner Tool is a great resource that generates keyword data and that’s necessary to formulate calculated search marketing strategies. And recently, Google has unveiled several new […]

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Ecommerce SEO Site Audit: Gain Valuable Insights & Expectations

With the incredible marketing potential behind the Internet and Google search, many retailers are taking their product sales to the web. The reason is quite obvious: to reach more customers. But there’s one problem that many ecommerce site owners face, and that’s poor search engine exposure and lack of site traffic. Aside from new ecommerce […]

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5 Creative Ideas for a Link Bait Driven Content Strategy

In any SEO context, it is important to understand the value of drawing attention to your website. Quality content that induces a positive impression and makes visitors say things like “nice” or “good stuff” attracts links naturally. So whether you like the term “link bait” or not, your content strategy should aim to attract links […]

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A Simple Roadmap to Using Schema.org for Your SEO Clients

Whether you’re technical SEO guru with a wealth of HTML knowledge or front-end content strategist, all calibers of search marketers can leverage Schema markup for SEO. Before you dive into Schema.org and try implementing these unique scripts, it’s wise to learn a few things about what it Schema markup entails. Even though it is advisable […]

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Become an SEO Authority with Brilliant Content Marketing & Social Media

When most business owners and marketers think about their SEO strategy, content marketing and social media are two elements that often get segregated into their own unique strategies. The fact of the matter is, a successful SEO strategy demands the integration of both content marketing and social media. If you’re still on the fence about […]

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Diversify Your Backlink Portfolio With Optimized Image Links [Tutorial]

With respect to Google’s vicious Penguin updates and the crack-down on over-optimized anchor text, it’s now more important than ever to diversify your site’s backlink portfolio. How? you might ask. Beyond the obvious ways of using more natural and variant anchor text, as well as ensuring your link sources are legit, you can include optimized […]

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Natural Link Building Tips for a Post-Penguin SEO Era

In early October 2013, Google released its fifth edition of the infamous Penguin algorithm update. The new Penguin update impacted a wide spectrum of webmasters and search marketers, spanning from aggressive link builders to small site owners conducting no link building at all.  For the former group of link builders, the techniques that once lifted […]

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Re-shape Your Company’s Perspective of Website Optimization

Many companies think of website optimization as a set of techniques to enhance search engine exposure. Some extend the definition further into more technical aspects of improving a website load speed, crawlability, and user performance. While the latter two components do accurately describe website optimization, the art of creating and executing a website optimization strategy […]

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3 Red Flags That Signify Incompetent SEO Companies

The search marketing profession is vast with perspectives as to what constitutes SEO best practices. Whether or not they’re effective, or let alone righteous, most SEO companies have specific systems in place.  Compounding the variance in perspectives is the fact that Google’s search engine algorithm is constantly evolving. SEO techniques that worked six months ago […]

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