Tag Archives: Google+

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Google AMPs: On Improving Your Site’s SEO & Mobile Usability

According to mobile usability data on page load speed, statistics show that roughly 40% of visitors will click off a page that takes more than 3 seconds to load. That represents a huge chunk of mobile web users, and many wasted opportunities for businesses, publishers, and website owners. And when these usability and engagement metrics […]

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5 Vital Elements of an Intelligent SEO Competitive Analysis

Why does your competitor’s website rank higher than your site in Search Engine Results Pages (SERPs)? What are they doing that you’re not? Are you missing out something? For starters, following the basics of SEO best practices blindly is not enough to rank your website highly in SERPs. You must delve deeper and unearth what […]

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A Simple Guide to Developing a Mobile Website Optimization Strategy

With Google’s new mobile search algorithm update due April 21st, most businesses need to create a mobile website optimization strategy to ensure their mobile search rankings don’t slip. Rather than seeing this change as a threat, successful businesses are seeing this as an opportunity to thrive over their competitors.  A mobile-friendly website is essential for […]

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2015 Traverse City SEO Guide Provides Actionable Best Practices

The brand new 2015 Traverse City SEO Guide unveiled mid December and it’s loaded with best practice insights on local SEO specifically for business based in Traverse City, Michigan. The in-depth guide covers both on-page SEO and off-page SEO techniques, and depicts some of the vital differences and strategic basics of comprehensive search marketing program.  […]

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Respecting Social Signals & Creating a Socially-Integrated SEO Strategy

When optimizing a website to increase its visibility in Google organic search, there are numerous ranking factors that need to be understood. Among the most impactful variables that influence a site’s potential to rank highly in Google are: backlinks, domain authority, keyword use, and level of optimization. However one factor that’s earning more importance in the […]

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Barnacle SEO: What Is It & How Can You Leverage It for Local SEO?

Barnacle SEO has been around for a while now, but it’s making a big come back. Will Scott is accredited to having invented the name as an alternative to “parasite SEO”. The essence of barnacle SEO is best defined by Will Scott himself when he says that Barnacle SEO is: “Attaching oneself to a large […]

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A Simple Roadmap to Using Schema.org for Your SEO Clients

Whether you’re technical SEO guru with a wealth of HTML knowledge or front-end content strategist, all calibers of search marketers can leverage Schema markup for SEO. Before you dive into Schema.org and try implementing these unique scripts, it’s wise to learn a few things about what it Schema markup entails. Even though it is advisable […]

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Natural Link Building Tips for a Post-Penguin SEO Era

In early October 2013, Google released its fifth edition of the infamous Penguin algorithm update. The new Penguin update impacted a wide spectrum of webmasters and search marketers, spanning from aggressive link builders to small site owners conducting no link building at all.  For the former group of link builders, the techniques that once lifted […]

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Local SEO Tips for Google’s New Local Search Results

The search engine results pages (SERP’s) for local keywords continue to evolve. Just take a look at the screen shot below of Google’s new Local Search results. For those of us who are avid Google users, the new look of these local search results is pretty fresh stuff. For SEO, it’s begging the question how […]

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3 Bare Necessities of Social Media for SEO Achievement

The effectiveness of last year’s SEO strategies are slowly diminishing (if not entirely obsolete.) Such SEO strategies and techniques include manually building links (with keyword-specific anchor text,) getting your brand listing on every directory imaginable, and cramming keywords in the content of your website website.  Over the past several months, social media has stepped-in and […]

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