Tag Archives: links

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5 Vital Elements of an Intelligent SEO Competitive Analysis

Why does your competitor’s website rank higher than your site in Search Engine Results Pages (SERPs)? What are they doing that you’re not? Are you missing out something? For starters, following the basics of SEO best practices blindly is not enough to rank your website highly in SERPs. You must delve deeper and unearth what […]

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2015 Traverse City SEO Guide Provides Actionable Best Practices

The brand new 2015 Traverse City SEO Guide unveiled mid December and it’s loaded with best practice insights on local SEO specifically for business based in Traverse City, Michigan. The in-depth guide covers both on-page SEO and off-page SEO techniques, and depicts some of the vital differences and strategic basics of comprehensive search marketing program.  […]

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3 Approaches to Conducting Local SEO Audits

In most professional SEO agencies, experts conduct detailed SEO audits on client websites before undergoing any specific strategies or tasks. These days, most local business owners understand the importance of SEO as a part of their marketing efforts. However, these parties fail to realize positive results through their SEO investment. In order to improve your […]

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Do Local Directories Matter for Ecommerce SEO?

With a lot buzz surrounding phrases like local SEO, citation auditing, and ensuring your business is listed on all major web directories, an ecommerce marketer has to wonder if these local directories offer any SEO value. Given the non-location-specific nature of ecommerce SEO, one begs the question: do local directories matter for ecommerce SEO? If […]

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5 Creative Ideas for a Link Bait Driven Content Strategy

In any SEO context, it is important to understand the value of drawing attention to your website. Quality content that induces a positive impression and makes visitors say things like “nice” or “good stuff” attracts links naturally. So whether you like the term “link bait” or not, your content strategy should aim to attract links […]

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3 Ways to Determine the Legitimacy of a Website Optimization Company

Recruiting the help of website optimization company is huge decision that can ultimately influence the return of your SEO and web marketing investment. When choosing a website optimization company, you must look for companies that have the necessary experience, processes, and resources in place. Determining the legitimacy of a website optimization company (before dishing-out a […]

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Diversify Your Backlink Portfolio With Optimized Image Links [Tutorial]

With respect to Google’s vicious Penguin updates and the crack-down on over-optimized anchor text, it’s now more important than ever to diversify your site’s backlink portfolio. How? you might ask. Beyond the obvious ways of using more natural and variant anchor text, as well as ensuring your link sources are legit, you can include optimized […]

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3 Red Flags That Signify Incompetent SEO Companies

The search marketing profession is vast with perspectives as to what constitutes SEO best practices. Whether or not they’re effective, or let alone righteous, most SEO companies have specific systems in place.  Compounding the variance in perspectives is the fact that Google’s search engine algorithm is constantly evolving. SEO techniques that worked six months ago […]

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How to Earn Backlinks Like a True Online Authority Figure

If you’re deep in your SEO practice, you may have realized that manually building links is simply losing its touch. Not only is it challenging and time-consuming to find relevant, high-PagRank link sources, but with recent Google algo changes, the effectiveness of classic link building tactics is diminishing.  Instead of conducting relentless bouts of outreach […]

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3 Bare Necessities of Social Media for SEO Achievement

The effectiveness of last year’s SEO strategies are slowly diminishing (if not entirely obsolete.) Such SEO strategies and techniques include manually building links (with keyword-specific anchor text,) getting your brand listing on every directory imaginable, and cramming keywords in the content of your website website.  Over the past several months, social media has stepped-in and […]

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