Also known as conversion optimization in the Pay Per Click realm, PPC campaign optimization seeks to better plan, organize, and execute a Pay Per Click advertising endeavor. Whether for a new or an existing campaign, Pay Per Click optimization can reverse losses and promote profitability.
At the Web Presence Group, we have the resources and experience to help refine your paid search advertising efforts. Our Pay Per Click team has extensive expertise in PPC campaign optimization and can help in many aspects, such as keyword research and ad grouping, split-testing creatives, implementing ad links and extensions, and landing page optimization. We put together unique service packages and offer guidance through consulting as well as provide complete campaign overhauls.
Benefits of Pay Per Click Campaign Optimization
Through our processes of Pay Per Click campaign optimization, we are able to help many different businesses realize success in paid search advertising. We utilize a number approaches and techniques for PPC campaign optimization, such as:
- narrowed keyword and ad grouping, resulting in better quality scores and consumer focused ads
- extensive split-testing of ad creatives and placements
- implementing ad extensions for mobile devices and enhanced PPC listings
- applying Google AdWords tools for campaign development, ad placement opportunities, and negative keyword research
- landing page and conversion funnel optimization (post-click PPC optimization)
Whether as your own practice or a hired service, PPC optimization is crux for all paid search advertisers. At the Web Presence Group, we are happy help optimize your PPC campaign for further click-throughs, conversions, and improved return on your website optimization investment. Contact us to learn more about our PPC campaign optimization services.