Tag Archives: content marketing

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Google AMPs: On Improving Your Site’s SEO & Mobile Usability

According to mobile usability data on page load speed, statistics show that roughly 40% of visitors will click off a page that takes more than 3 seconds to load. That represents a huge chunk of mobile web users, and many wasted opportunities for businesses, publishers, and website owners. And when these usability and engagement metrics […]

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Web Presence Optimization Strategy Guide

The phrase “web presence optimization” is becoming quite the buzzword in the SEO and Internet marketing community, and for good reasons. As SEO best practices continue to evolve in complexity and comprehension, success in organic search hinges on an all-encompassing approach to building a credible online brand. And that’s just what web presence optimization is […]

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Web Presence Strategy Development: The 7 Essential Elements

As the web continues to hold strong as the primary avenue for marketing, advertising, and branding, more and more organizations and brands are looking at ways to optimize their entire web presence. Unlike more focal avenues for lead acquisition (i.e. search engine optimization), developing a web presence strategy can be the fuel that takes a […]

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The 4 Pillars of Local Inbound Marketing

The web has drastically evolved the way in which smart businesses handle their core marketing efforts. Local business marketers who understand inbound marketing can develop comprehensive web solutions that are sustainable, measurable, highly effective and cost-efficient. Inbound marketing, in a nutshell, involves putting yours business (or its web presence) in front of the people that […]

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5 Creative Ideas for a Link Bait Driven Content Strategy

In any SEO context, it is important to understand the value of drawing attention to your website. Quality content that induces a positive impression and makes visitors say things like “nice” or “good stuff” attracts links naturally. So whether you like the term “link bait” or not, your content strategy should aim to attract links […]

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Simple 10-Step Guide to Local SEO & Website Optimization

Local SEO can be an extremely effective marketing tool for all types of small-to-medium sized businesses. And although many perceive SEO as this ominous science formula that only Google specialist know, that truth is local SEO is fairly straightforward. In short, you can do local SEO on your own with the proper guidance. Perhaps you’ll […]

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A Simple Roadmap to Using Schema.org for Your SEO Clients

Whether you’re technical SEO guru with a wealth of HTML knowledge or front-end content strategist, all calibers of search marketers can leverage Schema markup for SEO. Before you dive into Schema.org and try implementing these unique scripts, it’s wise to learn a few things about what it Schema markup entails. Even though it is advisable […]

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Become an SEO Authority with Brilliant Content Marketing & Social Media

When most business owners and marketers think about their SEO strategy, content marketing and social media are two elements that often get segregated into their own unique strategies. The fact of the matter is, a successful SEO strategy demands the integration of both content marketing and social media. If you’re still on the fence about […]

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Re-shape Your Company’s Perspective of Website Optimization

Many companies think of website optimization as a set of techniques to enhance search engine exposure. Some extend the definition further into more technical aspects of improving a website load speed, crawlability, and user performance. While the latter two components do accurately describe website optimization, the art of creating and executing a website optimization strategy […]

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The Foundation to a Successful Law Firm Web Marketing Strategy

Based on my experience creating law firm web marketing strategies over the years, I am now compelled to share some of my insights to the world. Ensuring your web marketing strategy is cohesive across multiple channels is absolutely essential in today’s digital age. And this is especially critical for law firms. Because legal professionals are […]

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