Tag Archives: anchor text

Natural Link Building Tips for a Post-Penguin SEO Era

In early October 2013, Google released its fifth edition of the infamous Penguin algorithm update. The new Penguin update impacted a wide spectrum of webmasters and search marketers, spanning from aggressive link builders to small site owners conducting no link building at all.  For the former group of link builders, the techniques that once lifted […]

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7 Powerful Website Optimization Tips for Webmasters & Common Web Marketers

Any business with a web presence should make SEO a high priority. In essence, SEO enables businesses to attract more visitors to its website by increasing search engine visibility. Because users are actively searching specific keywords to find what they’re looking for, a website’s search exposure can result in quality web traffic and pre-qualified leads. […]

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Defining the 5 Types of Links & Optimal Distribution for SEO

There’s a lot of commotion with respect to backlinks and how to perform link building properly after Google’s Penguin update. The matter of question centers on the anchor text of links: “what ratio of optimized, semi-optimized, and natural links should I be using?” In this post, I will define the five primary types of links, […]

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How to Optimize the Internal Linking of Your Website

Among the various strategies for organic search engine optimization is internal linking (also referred to as “cross linking”). When done logically and accurately, internal linking can improve both the search engine performance and usability of a website. Contrary to internal cross linking, external linking is executed between two different domains or websites. Search engines like […]

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