Tag Archives: optimization

Web Presence Optimization Strategy Guide

The phrase “web presence optimization” is becoming quite the buzzword in the SEO and Internet marketing community, and for good reasons. As SEO best practices continue to evolve in complexity and comprehension, success in organic search hinges on an all-encompassing approach to building a credible online brand. And that’s just what web presence optimization is […]

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Technical SEO Audits: What They Reveal & How They Can Help

Most web marketers and site owners spend a wealth of time, money, and resources doing front-end on-page SEO, and knowingly or unknowingly, they neglect back-end technical SEO. A technical SEO audit involves going through your website to check if it has any technical issues which could make it difficult for search engines to crawl and […]

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Tips for Using Google+ to Magnify Your Brand’s Web Presence

By joining the early adopters on Google+, you can significantly magnify the web presence of your brand in many ways. This centers on one momentous fact: Google+ is a social media network that can directly impact search. How, you ask?  When a person adds a brand or business page to his or her Google+ circles, […]

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[Insights:] Transform Your SEO Strategy Into a Web Presence Optimization Strategy

There’s no doubt that SEO is becoming more and more influenced by social media. The mission for both Google and Bing is to deliver the best search results possible to their users. With Google+ and Facebook (Bing,) a social mechanism has now been employed to search.  The fact of the matter is: Humans trust content […]

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The SEO’s Guide to Optimizing Blog Posts for Better Rankings & CTR’s

There’s no question that great blog posts have incredible SEO potential. Google finds tremendous value in socially-favored content that has garnered the Likes, Tweets, Shares, Pins and +1′s of the masses. In short, great content that’s socially popular tends to rank very highly in the organic search results. In addition to producing brilliant content that’s well-liked amongst […]

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5 Practical PPC Optimization Tips for Efficient Campaign Management

Managing a Pay Per Click (PPC) advertising campaign in Google AdWords can be a cumbersome endeavor. I often see PPC campaigns that are just a mess, and for many reasons. A little education can go a long way when trying to manage a profitable PPC campaign. Below I share with you five easy-to-learn PPC optimization […]

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3 Tips for Building a Web Presence Optimization Strategy

Building a credible online business requires more than just organic SEO, PPC advertising, and other forms of web marketing. To achieve sustainable online success, your company should focus on web presence optimization - a more holistic and strategic approach to digital branding. In addition to SEO and traditional forms of online marketing, a web presence optimization strategy […]

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3 Advantages of Guest Blogging for Web Presence Optimization

The practice of guest blogging is becoming a very popular tool for organic SEO and web presence optimization. Guest blogging offers tremendous opportunities to help SEO’s and Internet marketers expand their web presence in front of new audiences, all the while diversifying their link building efforts on new, publishing platforms. In short, guest blogging carries […]

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Defining the 5 Types of Links & Optimal Distribution for SEO

There’s a lot of commotion with respect to backlinks and how to perform link building properly after Google’s Penguin update. The matter of question centers on the anchor text of links: “what ratio of optimized, semi-optimized, and natural links should I be using?” In this post, I will define the five primary types of links, […]

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Blogger Platform Integrates Google+ Social Elements

Google has recently integrated its social media network into its blogging platform by infusing Google+ sharing in the Blogger dashboard. This move should be a hint to SEO experts that social’s impact on search is on the rise. The inclusion of Google +1 buttons and social sharing options is also a way for marketers to […]

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