Website Optimization Blog

A Simple Guide to Developing a Mobile Website Optimization Strategy

By admin - 31st March 2015

With Google’s new mobile search algorithm update due April 21st, most businesses need to create a mobile website optimization strategy to ensure their mobile search rankings don’t slip. Rather than seeing this change as a threat, successful businesses are seeing this as an opportunity to thrive over their competitors.  A mobile-friendly website is essential for SEO success in today’s smartphone search world. Because almost half of all search engine users are browsing the web on a mobile device, a mobile-friendly...

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Web Presence Strategy Development: The 7 Essential Elements

By admin - 22nd December 2014

As the web continues to hold strong as the primary avenue for marketing, advertising, and branding, more and more organizations and brands are looking at ways to optimize their entire web presence. Unlike more focal avenues for lead acquisition (i.e. search engine optimization), developing a web presence strategy can be the fuel that takes a company to the next level. With a comprehensive web presence strategy, businesses and brands can create synergy with their online marketing efforts. For example, developing...

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Creative Local SEO Strategies for Small Businesses

By admin - 19th December 2014

Local SEO is a significant component of bringing more traffic to your small business’ website (and to your business storefront.) There are a number of factors that Google considers when determining search engine rankings. And each month, Google refines its search engine algorithm to become more intelligent. While some local SEO and Google local search marketing techniques are losing their touch, other strategies remain timeless and hold long-term effectiveness. Here are some basic yet effective local SEO techniques and strategies...

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2015 Traverse City SEO Guide Provides Actionable Best Practices

By admin - 14th December 2014

The brand new 2015 Traverse City SEO Guide unveiled mid December and it’s loaded with best practice insights on local SEO specifically for business based in Traverse City, Michigan. The in-depth guide covers both on-page SEO and off-page SEO techniques, and depicts some of the vital differences and strategic basics of comprehensive search marketing program.  Crafted by reputabled SEO consulting company Top of Mind in Traverse City, MI, the guide was recently refurbished by directory of the company Tyler Tafelsky...

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Respecting Social Signals & Creating a Socially-Integrated SEO Strategy

By admin - 10th November 2014

When optimizing a website to increase its visibility in Google organic search, there are numerous ranking factors that need to be understood. Among the most impactful variables that influence a site’s potential to rank highly in Google are: backlinks, domain authority, keyword use, and level of optimization. However one factor that’s earning more importance in the SEO scene is social signals. Deriving from social media sites like Facebook, Twitter, Google+, and so on, social signals are the Likes,+1’s, Shares, Pins, Tweets, and other social attributes...

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