Tag Archives: strategy

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Google AMPs: On Improving Your Site’s SEO & Mobile Usability

According to mobile usability data on page load speed, statistics show that roughly 40% of visitors will click off a page that takes more than 3 seconds to load. That represents a huge chunk of mobile web users, and many wasted opportunities for businesses, publishers, and website owners. And when these usability and engagement metrics […]

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Web Presence Optimization Strategy Guide

The phrase “web presence optimization” is becoming quite the buzzword in the SEO and Internet marketing community, and for good reasons. As SEO best practices continue to evolve in complexity and comprehension, success in organic search hinges on an all-encompassing approach to building a credible online brand. And that’s just what web presence optimization is […]

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A Simple Guide to Developing a Mobile Website Optimization Strategy

With Google’s new mobile search algorithm update due April 21st, most businesses need to create a mobile website optimization strategy to ensure their mobile search rankings don’t slip. Rather than seeing this change as a threat, successful businesses are seeing this as an opportunity to thrive over their competitors.  A mobile-friendly website is essential for […]

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Become an SEO Authority with Brilliant Content Marketing & Social Media

When most business owners and marketers think about their SEO strategy, content marketing and social media are two elements that often get segregated into their own unique strategies. The fact of the matter is, a successful SEO strategy demands the integration of both content marketing and social media. If you’re still on the fence about […]

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The Foundation to a Successful Law Firm Web Marketing Strategy

Based on my experience creating law firm web marketing strategies over the years, I am now compelled to share some of my insights to the world. Ensuring your web marketing strategy is cohesive across multiple channels is absolutely essential in today’s digital age. And this is especially critical for law firms. Because legal professionals are […]

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3 Bare Necessities of Social Media for SEO Achievement

The effectiveness of last year’s SEO strategies are slowly diminishing (if not entirely obsolete.) Such SEO strategies and techniques include manually building links (with keyword-specific anchor text,) getting your brand listing on every directory imaginable, and cramming keywords in the content of your website website.  Over the past several months, social media has stepped-in and […]

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The Foundation to a Sound “Link Earning” Strategy

Inbound links are still the powerhouse in determining search engine rankings. But what’s far more powerful than manually building links (which is gray-hat SEO in itself,) is naturally earning links to your website.  Although more powerful, link earning is much more challenging than link building. You need to build a solid and well-intended foundation to […]

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Why Your Marketing Plan Should Emphasize Web Presence Management

The marketing playing field for most businesses has become primarily digital. Even for locally-focused small businesses, there’s a wealth of marketing opportunities in having a cohesive web presence in search (Google,) social media, and other avenues that center on digital brand building.  A business’ web presence is its overall online image. Social reputation, search engine […]

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[Strategy Insights:] Google Local and Your Business’ Web Presence

Web Presence Group author and marketing manager, Tyler Tafelsky, wrote a great post about using Google+ to boost your brand’s presence on the web and it goes into some great points such as how Google is starting to use social influences within the SERPs (search engine result pages). However, there is another part of Google+ […]

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Keyword Research Tips to Ignite Your Mobile SEO Strategy

It’s beyond obvious that mobile-based search is growing fast. People use their smartphones to search for almost anything, spanning from local restaurants to specific products. It’s thus important that your business respects the power of mobile SEO as means to earn quality web traffic.  The primary reason to do mobile keyword research for your SEO […]

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