Tag Archives: ppc

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Web Presence Optimization Strategy Guide

The phrase “web presence optimization” is becoming quite the buzzword in the SEO and Internet marketing community, and for good reasons. As SEO best practices continue to evolve in complexity and comprehension, success in organic search hinges on an all-encompassing approach to building a credible online brand. And that’s just what web presence optimization is […]

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Web Presence Strategy Development: The 7 Essential Elements

As the web continues to hold strong as the primary avenue for marketing, advertising, and branding, more and more organizations and brands are looking at ways to optimize their entire web presence. Unlike more focal avenues for lead acquisition (i.e. search engine optimization), developing a web presence strategy can be the fuel that takes a […]

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Optimized Surgeons: Specialized SEO and Search Marketing Services

Optimized Surgeons is a unique Internet marketing firm with a key focus in providing highly-effective web marketing and SEO for surgeons and other medical-related professionals. With its powerful system designed to help surgeons get the quality leads they need, surgeons are placed a step closer to acquiring new patients. Ideally, the power behind the strong […]

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9 New Features of the Google Keyword Planner Tool

All professional search marketers are aware that conducting proper keyword research is a vital process for the success of any organic SEO or PPC advertising campaign. The Google Keyword Planner Tool is a great resource that generates keyword data and that’s necessary to formulate calculated search marketing strategies. And recently, Google has unveiled several new […]

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Re-shape Your Company’s Perspective of Website Optimization

Many companies think of website optimization as a set of techniques to enhance search engine exposure. Some extend the definition further into more technical aspects of improving a website load speed, crawlability, and user performance. While the latter two components do accurately describe website optimization, the art of creating and executing a website optimization strategy […]

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The Foundation to a Successful Law Firm Web Marketing Strategy

Based on my experience creating law firm web marketing strategies over the years, I am now compelled to share some of my insights to the world. Ensuring your web marketing strategy is cohesive across multiple channels is absolutely essential in today’s digital age. And this is especially critical for law firms. Because legal professionals are […]

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3 Foundational PPC Management Strategies for Ecommerce Sites

Ecommerce PPC management is often a complex and cumbersome undertaking. Unless you’re using PPC management software that streamlines various tasks and processes, you have to understand the intricacies of the advertising platform (namely “Google AdWords.”)  Even if you are using software for ecommerce PPC management, these strategies still apply. Below are three foundational PPC management […]

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The Best Resource for PPC Optimization is in the ‘Search Terms’

If you manage a PPC campaign in Google AdWords, then you’ll definitely want to conduct some optimization from time to time. “Optimization” is just a fancy way of saying “tuning-up” or “improving performance.” For most PPC campaign managers (especially those who maintain large AdWords accounts,) optimization can be an ongoing endeavor. To be adept in […]

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5 Practical PPC Optimization Tips for Efficient Campaign Management

Managing a Pay Per Click (PPC) advertising campaign in Google AdWords can be a cumbersome endeavor. I often see PPC campaigns that are just a mess, and for many reasons. A little education can go a long way when trying to manage a profitable PPC campaign. Below I share with you five easy-to-learn PPC optimization […]

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6 Budget-Sucking PPC Campaign Management Mistakes (and How to Avoid Them)

Managing an AdWords PPC campaign can be a cumbersome undertaking. It’s not uncommon for inexperienced marketers to quickly fail at PPC campaign management. This is primarily due to a lack of knowledge and understanding of the foundational techniques and best practices. Well now it’s time to learn from the mistakes of elementary search marketers. Below […]

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