Tag Archives: keywords

Creative Local SEO Strategies for Small Businesses

Local SEO is a significant component of bringing more traffic to your small business’ website (and to your business storefront.) There are a number of factors that Google considers when determining search engine rankings. And each month, Google refines its search engine algorithm to become more intelligent. While some local SEO and Google local search […]

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3 Approaches to Conducting Local SEO Audits

In most professional SEO agencies, experts conduct detailed SEO audits on client websites before undergoing any specific strategies or tasks. These days, most local business owners understand the importance of SEO as a part of their marketing efforts. However, these parties fail to realize positive results through their SEO investment. In order to improve your […]

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9 New Features of the Google Keyword Planner Tool

All professional search marketers are aware that conducting proper keyword research is a vital process for the success of any organic SEO or PPC advertising campaign. The Google Keyword Planner Tool is a great resource that generates keyword data and that’s necessary to formulate calculated search marketing strategies. And recently, Google has unveiled several new […]

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5 Practical PPC Optimization Tips for Efficient Campaign Management

Managing a Pay Per Click (PPC) advertising campaign in Google AdWords can be a cumbersome endeavor. I often see PPC campaigns that are just a mess, and for many reasons. A little education can go a long way when trying to manage a profitable PPC campaign. Below I share with you five easy-to-learn PPC optimization […]

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6 Budget-Sucking PPC Campaign Management Mistakes (and How to Avoid Them)

Managing an AdWords PPC campaign can be a cumbersome undertaking. It’s not uncommon for inexperienced marketers to quickly fail at PPC campaign management. This is primarily due to a lack of knowledge and understanding of the foundational techniques and best practices. Well now it’s time to learn from the mistakes of elementary search marketers. Below […]

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Website Optimization Tips for Ecommerce SEO

The SEO processes for ecommerce sites are a much more advanced compared to traditional websites. In essence, ecommerce sites can be super deep with multiple levels of category and products pages. As a result, on-site SEO and website optimization hold much greater importance. There are a number of intricacies that can make or break an […]

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5 Tips for Better SEO Copywriting

Copywriting is one of the most under-appreciated yet ever-essential tasks in the organic SEO profession. Although link popularity and anchor text relevancy are the main drivers to better search engine rankings, the content of a webpage ultimately establishes its keyword relevancy. And from a user standpoint, quality and unique copy is what helps a webpage […]

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