Tag Archives: copywriting

3 Foundational PPC Management Strategies for Ecommerce Sites

Ecommerce PPC management is often a complex and cumbersome undertaking. Unless you’re using PPC management software that streamlines various tasks and processes, you have to understand the intricacies of the advertising platform (namely “Google AdWords.”)  Even if you are using software for ecommerce PPC management, these strategies still apply. Below are three foundational PPC management […]

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How to Find the Right Ecommerce SEO Company That Provides Top-Notch Services

Ecommerce sites are faced with a higher level of difficulty when it comes to ecommerce SEO and earning top rankings. Not only are product-related keywords intensely competitive, but Google’s PPC ads and shopping listings occupy a significant amount of real estate in the results. As a results, many online retailers seek the assistance of ecommerce […]

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5 Tips for Better SEO Copywriting

Copywriting is one of the most under-appreciated yet ever-essential tasks in the organic SEO profession. Although link popularity and anchor text relevancy are the main drivers to better search engine rankings, the content of a webpage ultimately establishes its keyword relevancy. And from a user standpoint, quality and unique copy is what helps a webpage […]

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