Tag Archives: content

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Google AMPs: On Improving Your Site’s SEO & Mobile Usability

According to mobile usability data on page load speed, statistics show that roughly 40% of visitors will click off a page that takes more than 3 seconds to load. That represents a huge chunk of mobile web users, and many wasted opportunities for businesses, publishers, and website owners. And when these usability and engagement metrics […]

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5 Vital Elements of an Intelligent SEO Competitive Analysis

Why does your competitor’s website rank higher than your site in Search Engine Results Pages (SERPs)? What are they doing that you’re not? Are you missing out something? For starters, following the basics of SEO best practices blindly is not enough to rank your website highly in SERPs. You must delve deeper and unearth what […]

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5 Local SEO Tips for Chiropractors

For local chiropractors, SEO is a powerful marketing strategy to better attract new patients in your area. In essence, your chiropractic website needs to be optimized in order to increase its visibility for specific keywords that your target patients are searching. When your website starts to see greater visibility in the search engines, your practice […]

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Creative Local SEO Strategies for Small Businesses

Local SEO is a significant component of bringing more traffic to your small business’ website (and to your business storefront.) There are a number of factors that Google considers when determining search engine rankings. And each month, Google refines its search engine algorithm to become more intelligent. While some local SEO and Google local search […]

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Respecting Social Signals & Creating a Socially-Integrated SEO Strategy

When optimizing a website to increase its visibility in Google organic search, there are numerous ranking factors that need to be understood. Among the most impactful variables that influence a site’s potential to rank highly in Google are: backlinks, domain authority, keyword use, and level of optimization. However one factor that’s earning more importance in the […]

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3 Approaches to Conducting Local SEO Audits

In most professional SEO agencies, experts conduct detailed SEO audits on client websites before undergoing any specific strategies or tasks. These days, most local business owners understand the importance of SEO as a part of their marketing efforts. However, these parties fail to realize positive results through their SEO investment. In order to improve your […]

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5 Creative Ideas for a Link Bait Driven Content Strategy

In any SEO context, it is important to understand the value of drawing attention to your website. Quality content that induces a positive impression and makes visitors say things like “nice” or “good stuff” attracts links naturally. So whether you like the term “link bait” or not, your content strategy should aim to attract links […]

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A Simple Roadmap to Using Schema.org for Your SEO Clients

Whether you’re technical SEO guru with a wealth of HTML knowledge or front-end content strategist, all calibers of search marketers can leverage Schema markup for SEO. Before you dive into Schema.org and try implementing these unique scripts, it’s wise to learn a few things about what it Schema markup entails. Even though it is advisable […]

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3 Red Flags That Signify Incompetent SEO Companies

The search marketing profession is vast with perspectives as to what constitutes SEO best practices. Whether or not they’re effective, or let alone righteous, most SEO companies have specific systems in place.  Compounding the variance in perspectives is the fact that Google’s search engine algorithm is constantly evolving. SEO techniques that worked six months ago […]

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[Insights:] Transform Your SEO Strategy Into a Web Presence Optimization Strategy

There’s no doubt that SEO is becoming more and more influenced by social media. The mission for both Google and Bing is to deliver the best search results possible to their users. With Google+ and Facebook (Bing,) a social mechanism has now been employed to search.  The fact of the matter is: Humans trust content […]

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