Author Archives: admin

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3 Approaches to Conducting Local SEO Audits

In most professional SEO agencies, experts conduct detailed SEO audits on client websites before undergoing any specific strategies or tasks. These days, most local business owners understand the importance of SEO as a part of their marketing efforts. However, these parties fail to realize positive results through their SEO investment. In order to improve your […]

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Optimized Surgeons: Specialized SEO and Search Marketing Services

Optimized Surgeons is a unique Internet marketing firm with a key focus in providing highly-effective web marketing and SEO for surgeons and other medical-related professionals. With its powerful system designed to help surgeons get the quality leads they need, surgeons are placed a step closer to acquiring new patients. Ideally, the power behind the strong […]

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Do Local Directories Matter for Ecommerce SEO?

With a lot buzz surrounding phrases like local SEO, citation auditing, and ensuring your business is listed on all major web directories, an ecommerce marketer has to wonder if these local directories offer any SEO value. Given the non-location-specific nature of ecommerce SEO, one begs the question: do local directories matter for ecommerce SEO? If […]

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Barnacle SEO: What Is It & How Can You Leverage It for Local SEO?

Barnacle SEO has been around for a while now, but it’s making a big come back. Will Scott is accredited to having invented the name as an alternative to “parasite SEO”. The essence of barnacle SEO is best defined by Will Scott himself when he says that Barnacle SEO is: “Attaching oneself to a large […]

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Technical SEO Audits: What They Reveal & How They Can Help

Most web marketers and site owners spend a wealth of time, money, and resources doing front-end on-page SEO, and knowingly or unknowingly, they neglect back-end technical SEO. A technical SEO audit involves going through your website to check if it has any technical issues which could make it difficult for search engines to crawl and […]

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The 4 Pillars of Local Inbound Marketing

The web has drastically evolved the way in which smart businesses handle their core marketing efforts. Local business marketers who understand inbound marketing can develop comprehensive web solutions that are sustainable, measurable, highly effective and cost-efficient. Inbound marketing, in a nutshell, involves putting yours business (or its web presence) in front of the people that […]

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9 New Features of the Google Keyword Planner Tool

All professional search marketers are aware that conducting proper keyword research is a vital process for the success of any organic SEO or PPC advertising campaign. The Google Keyword Planner Tool is a great resource that generates keyword data and that’s necessary to formulate calculated search marketing strategies. And recently, Google has unveiled several new […]

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Ecommerce SEO Site Audit: Gain Valuable Insights & Expectations

With the incredible marketing potential behind the Internet and Google search, many retailers are taking their product sales to the web. The reason is quite obvious: to reach more customers. But there’s one problem that many ecommerce site owners face, and that’s poor search engine exposure and lack of site traffic. Aside from new ecommerce […]

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5 Creative Ideas for a Link Bait Driven Content Strategy

In any SEO context, it is important to understand the value of drawing attention to your website. Quality content that induces a positive impression and makes visitors say things like “nice” or “good stuff” attracts links naturally. So whether you like the term “link bait” or not, your content strategy should aim to attract links […]

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3 Ways to Determine the Legitimacy of a Website Optimization Company

Recruiting the help of website optimization company is huge decision that can ultimately influence the return of your SEO and web marketing investment. When choosing a website optimization company, you must look for companies that have the necessary experience, processes, and resources in place. Determining the legitimacy of a website optimization company (before dishing-out a […]

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