Tag Archives: social media

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3 Tips for Building a Web Presence Optimization Strategy

Building a credible online business requires more than just organic SEO, PPC advertising, and other forms of web marketing. To achieve sustainable online success, your company should focus on web presence optimization – a more holistic and strategic approach to digital branding. In addition to SEO and traditional forms of online marketing, a web presence optimization strategy […]

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Web Presence Management: Combining SEO & Social Media Marketing

The Internet marketing landscape is constantly evolving. Although SEO and social media marketing are still integral components to building a successful web presence, both of these mediums are changing rapidly. Most of these changes center on how SEO and social media marketing are becoming increasingly interrelated. With advent of Google Plus, as well as Search […]

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Using the Hashtag to Optimize Your Social Media Posts

One of the more unique concepts to stem from social networking is hashtagging. The hashtag was first born on Twitter, where it’s used to faciliate Twitter’s search algorithm. As a result of the hashtag’s popularity, it has been adopted by other social media sites, such as the growing Google+. The benefit of using the hashtag […]

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A New Dawn for Organic SEO: Why Marketers Need to Get Social

Remember the old days when optimizing a website was as simple as lathering the page with the same keyword repeated several times throughout the content (whether it was necessary or not)? It’s no surprise that search engine algorithms are becoming increasingly more complex every day. Old SEO tactics like exact keyword match domains, quantity of […]

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Blogger Platform Integrates Google+ Social Elements

Google has recently integrated its social media network into its blogging platform by infusing Google+ sharing in the Blogger dashboard. This move should be a hint to SEO experts that social’s impact on search is on the rise. The inclusion of Google +1 buttons and social sharing options is also a way for marketers to […]

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Ecommerce Internet Marketing: PPC or SEO?

The Internet marketing arena for ecommerce websites is becoming even more vast. Almost any product niche that’s applicable to online selling is emerging with new, powerful players. Just take a look at the search engine results for certain product-related searches. Below is just one example of the intense competitive nature that ecommerce Internet marketing has […]

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How to Make and Manage Your Business’s Google+ Local Page

Google recently launched Google+ Local Pages as a way of encouraging businesses, organizations, products, and brands to have a presence on the new Google+ social network. The new business profile format helps companies promote further awareness of their business, while enabling Google+ users to discover and share information about the business. This can result in […]

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