Effective Website Calls to Action

A Call to Action is a marketing term that refers to any prompt or trigger that marketers use in order to get a prospective customer/client to take action and take the next step toward converting into a sale. Within the context of Internet marketing, such terminology that would be associated with a Call to Action […]

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The Essentials of Optimized Web Design

The art of website optimization is more than just building optimized pages with keyword inclusion. Website optimization must also respect the SEO friendly fundamentals of web design and development. In other words, the back-end structure or mark-up language (HTML) of a website can ultimately influence SEO performance. So in this blog post we underscore some […]

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