Tag Archives: google adwords

3 Foundational PPC Management Strategies for Ecommerce Sites

Ecommerce PPC management is often a complex and cumbersome undertaking. Unless you’re using PPC management software that streamlines various tasks and processes, you have to understand the intricacies of the advertising platform (namely “Google AdWords.”)  Even if you are using software for ecommerce PPC management, these strategies still apply. Below are three foundational PPC management […]

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How PPC Can Launch Your Small Business

In comparison with traditional, off-line forms of local advertising, Pay Per Click advertising through Google search can offer ten-fold the ROI. In short, PPC advertising has become one of the most efficient, highly targeted forms of marketing. With the growing number of smartphone users, local search has progressed immensely over the past year. Pay Per […]

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