Web Presence Management: Combining SEO & Social Media Marketing
The Internet marketing landscape is constantly evolving. Although SEO and social media marketing are still integral components to building a successful web presence, both of these mediums are changing rapidly. Most of these changes center on how SEO and social media marketing are becoming increasingly interrelated. With advent of Google Plus, as well as Search […]
Read More6 Website Optimization Tips to Improve SEO & CRO
Website optimization is an ambiguous phrase that’s used in many content. But really, the simple definition of website optimization is the effort of making a website perform better. Whether to perform better for usability, search engine optimization (SEO), or conversion rate optimization (CRO), many processes of website optimization overlap in their core purpose. That is, […]
Read MoreDefining the 5 Types of Links & Optimal Distribution for SEO
There’s a lot of commotion with respect to backlinks and how to perform link building properly after Google’s Penguin update. The matter of question centers on the anchor text of links: “what ratio of optimized, semi-optimized, and natural links should I be using?” In this post, I will define the five primary types of links, […]
Read MoreWebsite Optimization Tips for Ecommerce SEO
The SEO processes for ecommerce sites are a much more advanced compared to traditional websites. In essence, ecommerce sites can be super deep with multiple levels of category and products pages. As a result, on-site SEO and website optimization hold much greater importance. There are a number of intricacies that can make or break an […]
Read MoreBlogger Platform Integrates Google+ Social Elements
Google has recently integrated its social media network into its blogging platform by infusing Google+ sharing in the Blogger dashboard. This move should be a hint to SEO experts that social’s impact on search is on the rise. The inclusion of Google +1 buttons and social sharing options is also a way for marketers to […]
Read More5 Tips for Using Google Display Network (GDN)
Whether you operate your own marketing efforts in-house or help run a firm that provides ecommerce PPC services, there’s a number of opportunities when using the Google Display Network (or “GDN”) for online advertising. Many marketers balk at display advertising for a number of reasons. Not only does using the Google Display Network require a […]
Read More3 Benefits of Creating a Content Marketing Strategy for Your Business
Content marketing is becoming more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Web. In short, creating brilliant content (whether in form of a video, article, blog post, or infographic) and marketing that content […]
Read More5 On-Page Website Optimization Tips
Almost anyone who knows a bit about SEO can write a page title and meta description with keywords in the copy. However on-page optimization these days requires a lot more to reign king of the search rankings. Sure, off-page SEO, such as link building and content marketing, carries the most weight in actually getting your […]
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