Tag Archives: Google+

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The Foundation to a Sound “Link Earning” Strategy

Inbound links are still the powerhouse in determining search engine rankings. But what’s far more powerful than manually building links (which is gray-hat SEO in itself,) is naturally earning links to your website.  Although more powerful, link earning is much more challenging than link building. You need to build a solid and well-intended foundation to […]

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[Strategy Insights:] Google Local and Your Business’ Web Presence

Web Presence Group author and marketing manager, Tyler Tafelsky, wrote a great post about using Google+ to boost your brand’s presence on the web and it goes into some great points such as how Google is starting to use social influences within the SERPs (search engine result pages). However, there is another part of Google+ […]

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Keyword Research Tips to Ignite Your Mobile SEO Strategy

It’s beyond obvious that mobile-based search is growing fast. People use their smartphones to search for almost anything, spanning from local restaurants to specific products. It’s thus important that your business respects the power of mobile SEO as means to earn quality web traffic.  The primary reason to do mobile keyword research for your SEO […]

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Tips for Using Google+ to Magnify Your Brand’s Web Presence

By joining the early adopters on Google+, you can significantly magnify the web presence of your brand in many ways. This centers on one momentous fact: Google+ is a social media network that can directly impact search. How, you ask?  When a person adds a brand or business page to his or her Google+ circles, […]

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Know the Importance of Google Authorship & Preparing for AuthorRank

As we enter the second quarter of 2013, there’s a wealth of commotion about Google Authorship in the search marketing profession. The commotion revolves around the ever-powerful image rich snippet – a profound enhancement to one’s search listing that can significantly increase click-through rates (which is awesome for SEO). In addition to this powerful rich […]

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6 Budget-Sucking PPC Campaign Management Mistakes (and How to Avoid Them)

Managing an AdWords PPC campaign can be a cumbersome undertaking. It’s not uncommon for inexperienced marketers to quickly fail at PPC campaign management. This is primarily due to a lack of knowledge and understanding of the foundational techniques and best practices. Well now it’s time to learn from the mistakes of elementary search marketers. Below […]

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Using the Hashtag to Optimize Your Social Media Posts

One of the more unique concepts to stem from social networking is hashtagging. The hashtag was first born on Twitter, where it’s used to faciliate Twitter’s search algorithm. As a result of the hashtag’s popularity, it has been adopted by other social media sites, such as the growing Google+. The benefit of using the hashtag […]

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A New Dawn for Organic SEO: Why Marketers Need to Get Social

Remember the old days when optimizing a website was as simple as lathering the page with the same keyword repeated several times throughout the content (whether it was necessary or not)? It’s no surprise that search engine algorithms are becoming increasingly more complex every day. Old SEO tactics like exact keyword match domains, quantity of […]

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Blogger Platform Integrates Google+ Social Elements

Google has recently integrated its social media network into its blogging platform by infusing Google+ sharing in the Blogger dashboard. This move should be a hint to SEO experts that social’s impact on search is on the rise. The inclusion of Google +1 buttons and social sharing options is also a way for marketers to […]

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5 Tips for Using Google Display Network (GDN)

Whether you operate your own marketing efforts in-house or help run a firm that provides ecommerce PPC services, there’s a number of opportunities when using the Google Display Network (or “GDN”) for online advertising. Many marketers balk at display advertising for a number of reasons. Not only does using the Google Display Network require a […]

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