We provide a variety of professional search engine optimization (SEO) consulting services, the following information is a general overview.
Search Engine Optimization - SEO Consulting Services
Our technical department is available to work with your team to develop customized optimization strategies that will greatly enhance your company's competitive standings on the major search engines. If your dedicated staff needs advice and expert guidance; our team is ready to assist. Typically we provide search engine site design guidance via network conference call incorporating multiple offices. The staff at The Web Presence Group looks forward to sharing our extensive knowledge base of search engine ranking criteria and internet marketing expertise with you.
Our Process
Search Engine Needs Analysis
Every project begins with a needs analysis. This initial step allows us to determine the most effective positioning strategy for your site. To begin, we review current rankings and past submission(s) history as well as identify all primary target categories.
Search Engine Keyword Target Identification
A comprehensive keyword ranking strategy is a crucial aspect of better returns. To accomplish this, we work with you to determine and define the most popular keyword terms and phrases being used by your target audience.
Search Engine Site Optimization
The Web Presence Group will optimize your entire domain: homepage, relevant interior pages, and all associated pages. To maximize impact on the search-engine spiders, we position several specific ranking factors throughout your site. This process, in combination with our content strategy, greatly enhances your rankings on the major search engines.
Customized Content Delivery
The algorithms and ranking criteria vary by search engine and continue to change on a frequent basis. Our exclusive technologies focus on addressing the primary ranking factor of all of the major search engines, relevant content. Our process ensures that your corporate site is analyzed and ranked primarily on the merit of its content. We position optimal site content in specific locations to be reviewed by the major search engine 'spiders' and editors. Our goal is to competitively position any given domain in the corresponding product and service categories of all major search engines.
Search Engine Link Popularity
The Web Presence Group addresses link popularity in all of our positioning programs. Link popularity is a critical ranking factor with many of the leading search engines. Our precise link strategy concentrates on driving up your site's search engine rankings.
Search Engine Optimization Delivery
The Web Presence Group delivers all work directly to our clients. We can upload or assist your technology team with the loading of our custom work onto your servers. If accepting a third party's optimization work is a hindrance; our development team will design a comprehensive site consultation program that meets your unique goals.
Manual Search Engine Site Submissions
The Web Presence Group will conduct one-time site submissions to the leading directories and ongoing individual submissions to the major "spidered" engines. We manually submit to each major search engine on an individual basis and do not use any software or automated tools.
Keyword Position Reporting Management Tool
All accounts receive dedicated access to our new web-based reporting tool. This secure online tool allows our clients to analyze keyword rankings by domain and by major search engine on a daily basis. The easy to use reporting functions deliver with accuracy, speed, consistency and performance. Clients also enjoy performance growth charting capabilities by keyword and major search engine designed to address SEO campaign management and equity evaluation issues.
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